Chef Guy credits his love of cooking to his grandmother. Raised in a big family in Israel, food was always the center focus of their weekly gatherings. He spent a significant amount of time in his grandma’s Moroccan kitchen making food using the freshest herbs and most intense spices.
After finishing his military duties in the Israeli Defense Force, he moved to the United States and started school as a computer engineer major and quickly realized that it wasn’t the right choice for him. He started working nearly every job in the restaurant industry and that rekindled his love for food. Chef Vaknin then enrolled in the Institute of Culinary Education. Upon graduating in 2007, he became the Executive Chef at an established catering company in Manhattan.
In 2012, Chef Guy was selected as a contestant on Fox’s Hell’s Kitchen Season 10. In 2018, Chef Guy appeared on ABC’s Shark Tank Season 10 and won the hearts of investors Lori Greiner and Matt Higgins.
Chef Guy’s vision of creating polychromatic plant-based sushi has evolved into a sustainable brand that offers an extensive menu with global flavors. He is just getting started and cannot wait to reveal more.
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