You may not know, but you are part of the vegan movement’s unstoppable rise

Posted on November 30, 2018

     Although baby boomers are considered  the most eco-conscious of the current generations through religiously recycling and volunteering for environmental causes post-retirement, millennials are catching up by consuming products more responsibly than ever. From buying sustainable clothing and beauty products to opting for meatless diets, millennials are putting their money where their mouth is. Will millennials take over as the ‘greenest’ generation through their sustainable consumption habits?

     According to a report from GlobalData, a leading data and analytics company that works with 4,000 of the world’s largest companies, millennials are driving the worldwide shift away from meat. A full 70% of the world population is reportedly either reducing meat consumption or leaving meat off the table altogether.

Fiona Dyer, Consumer Analyst at GlobalData, comments: “The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions."

     Millennials are redefining what is called “healthy.” If you ask a millennial what “healthy” food is, they won’t necessarily say low-fat or high-fiber. According to statistics, they may tell you it’s food that’s natural, organic, locally-sourced, or sustainable.


     While millennials boast a larger percentage of self-identified vegetarians and vegans than any other generation (nearly 12 percent), recent studies reveal that Gen Z might be even more into vegan food.  Researchers found that Gen Z buys 80 percent more kale, 57 percent more tofu, and a whopping 266 percent more avocados than Gen X. What’s more, Gen Z consumes 550 percent more plant-based milk. And as members of this generation grow older and start families, we can expect to see an even greater boom!

     The global shift away from animal products is great news for the countless animals who suffer horribly at factory farms. Since Beyond Sushi was founded, we have served more than 2 million eaters who have enjoyed sushi without contributing to the worldwide overfishing crisis. Nearly 90 percent of the world’s fisheries are exploited or facing collapse, and the consequences affect food security, economic well-being and political stability. Plant-based alternatives are part of the answer, and the rise of veganism is a promising start to addressing global environmental issues.

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