Sushi Rolls At Beyond Sushi NYC
Chef Guy Vaknin in NYC
Best Vegan Restaurant NYC


Beyond Sushi is a chef-driven, vegan and kosher restaurant chain at the forefront of the plant-based movement. Our fundamentals are simple: Eat clean and leave a lasting impact on our planet.

Since 2012, we’ve served our community with innovative dishes and a memorable dining experience. Our Midtown flagship is a full-service restaurant seating 90 guests with sophisticated dinner specials, crafted cocktails, group dining menus, and private buyouts for events. For those looking for a quick and healthy bite, takeout and delivery is available at both of our restaurants.

Our culinary team elevates the meaning of eating vegan by offering a casual menu with high-end appeal. In addition to our iconic vegetable sushi, we serve hearty dishes liked Smoked Oyster Mushroom Bao, Glazed Impossible Meatballs, and Ube Cashew Cheesecake. Our food utilizes fresh ingredients with a focus on sustainability and innovation.

Beyond Sushi is part of City Roots Hospitality Group, founded by Chef Guy Vaknin, is a leading vegan restaurant group in New York City. With a focus on creative and flavorful plant-based cuisine, the group operates several highly-acclaimed restaurants that have earned a reputation for excellence. Whether you’re a seasoned vegan or simply looking to try something new, City Roots Hospitality Group offers a truly unique dining experience that will delight and inspire.

Our mission is to serve high-quality and accessible plant-based food, making healthy food choices effortless and compassionate – one plate at a time.

Chef Guy Vaknin


Founded by visionary entrepreneur and culinary enthusiast, Chef Guy Vaknin, City Roots Hospitality sprang to life in 2012 with a clear mission: to reshape the way people eat and care for their planet. Chef Guy’s journey began with a profound realization that the choices made in the kitchen could extend far beyond just plates and palates.

Guy was raised on a kibbutz in Israel, where he was immersed in agriculture from a young age. He was taught how to cultivate food for the benefit of a community as a whole. Kibbutz means “gathering” in Hebrew, and is where he learned the values of social responsibility, sustainability, and cooperative living.

Chef Guy believes that food is deeply connected to emotion, culture, and memory which is why he set out to create a restaurant group that would raise awareness about the interconnectedness of food and environment.

Under Chef Guy’s leadership, City Roots Hospitality launched its first establishment, “Beyond Sushi”, a standout restaurant showcasing the exquisite flavors that could emerge from the earth’s bounty.

As the success of Beyond Sushi flourished with several locations across New York City, Chef Guy’s vision expanded and blossomed into a multi-restaurant group, each venue distinct yet unified by a shared commitment to sustainability and excellence.

“Willow” a cozy vegan American bistro emerged in the heart of Chelsea, elevating the concept of comfort American cuisine. In Gramercy, houses “Coletta”, reminiscent of an Italian countryside that reinvents traditional Italian classics with a deep respect for culinary heritage and “Anixi”, a lively Mediterranean brasserie featuring vibrant flavors from Greece, Turkey, and Lebanon.

In 2012, Chef Guy was in the spotlight as a contestant on Fox’s Hell’s Kitchen Season 10. He also appeared on ABC’s Shark Tank in 2018 where he made one of the largest deals in the history of the show.